A couple of weeks ago, the Northern Indiana Commuter Transportation District, the public agency that runs the South Shore Line, announced that it will be launching a new website that would promote the line to off-peak riders.

The South Shore Line is a century-old rail service that runs (roughly) along Lake Michigan between Chicago and South Bend, Indiana. It is something of an oddity in Midwestern public transit - it provides regular commuter-style service beyond Chicago commuter suburbs, extending into villages and cities that are separated  by miles of woods and cornfields. Another thing that makes it peculiar is that it's electrically powered - something that's common on the East Coast but relatively rare in the Chicago area.